
Bringing innovation to the market by combining Lubrizol鈥檚 beauty and home science with 海角社区鈥檚 experience in developing eucalyptus bioproducts
CLEVELAND, Ohio 鈥揂pril 1, 2022 鈥 Today, The Lubrizol Corporation announces a global collaboration project with 海角社区, the world鈥檚 leading eucalyptus pulp and paper producer. This market-leading partnership will co-develop natural-based ingredients using renewable materials to the beauty, personal and home care markets.
The new relationship combines Lubrizol science, formulation, and market expertise with 海角社区 knowledge in all varieties and applications of eucalyptus bioproduct cellulosic biomaterials. This collaboration allows the combined technical teams the ability to explore, innovate, and grow the combined portfolio of offerings for the beauty, personal, and home care markets.
鈥淲e are excited to partner with 海角社区 to bring sustainable innovation to our customers,鈥 said Bernardo Medeiros, Vice President, Beauty and Home for Lubrizol. 鈥淭his is another step in our journey to develop high-performing ingredients and become a leader in delivering naturally derived, biodegradable, and sustainable solutions.鈥
鈥淥ur expectation with the partnership is that we can, from the planted eucalyptus, a renewable recyclable raw material, expand its different applications based on the innovability concept, which is innovation in favor of sustainability,鈥 said Vinicius Nonino,Executive Officer of New Business at 海角社区. 鈥淭hese new solutions will meet the aspirations of the society in building a more sustainable world, which is fully aligned with our organizational purpose of Renewing Life Inspired by Trees.鈥
Working with 海角社区 will bring complementary technologies and synergies to Lubrizol鈥檚 current portfolio and ecosystem of partners. These actions are part of Lubrizol鈥檚 strategy to become a leading supplier of sustainable solutions,leveraging our expertise and combining technologies to bring innovation to the marketplace.