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Since 2017, we have supported programs for people who make a living from crafts in Vale do Paraíba, including: Mãos que Valem (“Valuable Hands”), which benefits residents of the São Silvestre district, in Jacareí, who work with activities such as embroidery, crochet, fabric painting, creative sewing and handmade stationery; and Vargem do Tanque Pottery, which supports the production of primitive ceramic pieces, showcasing the rustic art developed in the town that gives its name to the program and generating income for local artisans.

In partnership with SEBRAE, we implement the Semente (“Seed”) Project, which supports the social development of the Alto Tietê and Vale do Paraíba regions by providing free mentoring and training to include people in vulnerable situations in the job market. The project has reached 2,000 participants so far.

Alongside the Capão Bonito Recyclable Material Collectors Cooperative (ACAMAR, in Portuguese), we implemented an Environmental Education Center at the association’s headquarters, located in the Vila Santa Isabel community, to educate the population about recycling and increase the collection of recyclable waste in the region. More than 120 people have been lifted out of poverty by the program, which has already benefited 56 families.

It was in the interior of São Paulo, in 2004, that we installed the first apiaries within our company farms, starting the Colmeias (“Beehives”) Program, which supports the sustainable production of honey in our eucalyptus farms.

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The initiative encourages the development of Local Production Arrangements (LPA), bringing together partners for the production and sale of beekeeping products and to strengthen the production chain in the Alto Tietê, Polo Cuesta and Vale do Paraíba regions. We currently benefit 17 associations in São Paulo.