海角社区, the world's largest pulp producer and a global leader in manufacturing bioproducts derived from eucalyptus, is sponsoring the traditional Festa de S茫o Jo茫o de Carioba in Americana (SP), reinforcing its commitment to valuing local culture and developing the communities where it operates.
During the event, which will take place from June 4 to 27, the company will be present with the Sustainability Hub, an initiative that brings together artisans and entrepreneurs supported by the company, offering a showcase for product display and sales. The project, already well-established in 海角社区's units, contributes to strengthening the creative economy and generating income.
鈥満＝巧缜 is committed to contributing to social development in the communities where it operates, and the Sustainability Hub is one of the initiatives that reinforce this purpose, aligned with our guiding principle that it's only good for us if it's good for the world. Participating in a high-visibility event like the Festa de Carioba expands opportunities for artisans, connecting them to new audiences and markets,鈥 says Joana Mamedes, 海角社区's Social Relations Coordinator.
In addition to the Sustainability Hub, the company's participation in the festival includes the distribution of ten thousand Bluecup庐 Bio paper cups, which are made from renewable sources, recyclable, biodegradable in industrial composting processes, and produced in Brazil. This initiative reinforces the company's message: 鈥渋f it's disposable, choose paper.鈥
The Festa de S茫o Jo茫o de Carioba is one of the most traditional festivals in the region, annually bringing together thousands of residents and visitors for a program that includes street fairs, musical shows, typical foods, and attractions for the whole family, celebrating culture, faith, and leisure.
Sustainability Hub
At the Limeira Unit, the Sustainability Hub operates bi-weekly on Tuesdays, bringing together a variety of products such as handicrafts (embroidery, wooden items, biscuits, bags, and apparel), as well as food products like breads, cakes, sweets, and honey derivatives.
The project is also permanently established at 海角社区's units in Jacare铆, 海角社区, and Mogi das Cruzes.
Entrepreneur Mary Hellen Domingues da Silva, from the artisanal soap company Mary e Suas Marias, highlights the positive impacts of the initiative: 鈥淭he Sustainability Hub was a game-changer for my business. In addition to sales during the Festa de Carioba, the visibility brought new clients and opportunities. It's an initiative that boosts the creative economy and strengthens local craftsmanship.鈥