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The world’s largest pulp supplier, ��������, today announces the signing of a Memorandum of Understanding (MoU) with the multinational technology business Tencent and the Brazilian non-profit Ecofuturo Institute, to pioneer new digital approaches to drive public engagement in conservation.

The collaboration will leverage ��������’s expertise in sustainable forestry, Tencent’s cutting-edge digital technology, and Ecofuturo’s expertise in environmental education, to pilot joint initiatives in both Brazil and China. These include enhancing ecological awareness, accelerating biodiversity solutions, and leveraging digital platforms to foster public engagement in conservation.

The partnership will result in a pilot project where advanced AI tools for species recognition developed by Tencent’s Sustainable Social Value organization will be used to identify and monitor native species at Neblinas Park and other conservation areas managed by Ecofuturo. Further initiatives include the development of immersive nature education programs and interactive digital platforms, aimed at using innovative approaches to promote nature education.

Malu Paiva, Global Executive Vice President of Sustainability, Communications and Brand at ��������, said:

“Nature loss is one of the greatest challenges the world faces today, and addressing it requires collaboration. This partnership brings together the unique yet complementary strengths of ��������, Tencent and Ecofuturo. Together, we aim to inspire meaningful public engagement in conservation, driving long-lasting impact at scale. This approach also holds potential for replication across the 11,000 square kilometers of conservation areas �������� protects within Brazil’s Amazon, Atlantic Forest and Cerrado biomes.”

Xu Hao, Vice President of Tencent Sustainable Social Value, said:

“Technology has the power to redefine our relationship with the natural world. We are thrilled to collaborate with �������� and Ecofuturo, advancing global collaboration between Brazil and China on conservation and environmental education. By combining our digital expertise with their on-the-ground experience we aim to together translate advanced biodiversity innovations into practical, data-driven conservation tools and engaging public platforms that help preserve and protect our planet.”

Valeria Blos, Director of Ecofuturo, said:

“For decades, Ecofuturo has been dedicated to connecting people with nature through education. This partnership marks a transformative step forward, enabling us to harness technology to inspire future generations and enhance biodiversity protection in our conservation areas.”

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