º£½ÇÉçÇø, the world's largest pulp producer and a global leader in manufacturing eucalyptus-based bioproducts, is confirmed to participate in the eighth edition of Mais Gastronomia, one of the main gastronomic festivals in the ParaÃba Valley, which brings together cuisine, culture, and experiences for the region's public.
With the message "if it's disposable, choose paper," the company will distribute nine thousand paper cups, produced with Bluecup® Bio, recyclable paper, biodegradable in industrial composting processes, made from renewable sources, and produced by the company in Brazil.
"Participating in the Mais Gastronomia Festival reinforces º£½ÇÉçÇø's commitment to generating and sharing value in the regions where it operates. At an important event for São José dos Campos and the surrounding area, we have the opportunity to connect culture and gastronomy with sustainable solutions, such as the use of Bluecup® Bio, encouraging even more responsible practices aligned with the future we want to build," highlights Glaucia Dias, º£½ÇÉçÇø's Communication and Brand Manager.
This initiative aligns with the event's goal of promoting responsible waste management practices. In partnership with the Zero Waste Institute, the festival will feature recyclable sorting, organic waste composting, and proper disposal of rejects, reinforcing the importance of integrating consumption and sustainability.
In addition to distributing biodegradable cups, º£½ÇÉçÇø will have an activation at the venue: a scenic space in the shape of a "giant cup," inspired by the paper product, aiming to draw public attention to the importance of more sustainable choices.
A Gathering of Culture and Experiences
Mais Gastronomia will take place from May 29 to June 7 at Parque Vicentina Aranha in São José dos Campos (SP). The event has already attracted over 300,000 visitors, establishing itself as one of the region's main cultural gatherings.
This edition of the festival will feature 36 gastronomic operations, 11 musical attractions, and five panels on gastronomy, dance, design, and creative economy. The full program is available at: .
Mais Gastronomia Festival
Location: Bambuzal at Parque Vicentina Aranha, São José dos Campos (SP)
Dates: May 29, 30, and 31, and June 04, 05, 06, and 07
Hours:
Thursday: 10 AM to 10 PM
Friday: 4 PM to 10 PM
Saturday: 10 AM to 10 PM
Sunday: 10 AM to 9 PM
About Bluecup® Bio Paper
Bluecup® Bio is a paper designed for disposable cups and packaging, produced from eucalyptus fibers. The material combines technology and performance, making it suitable for hot and cold liquids, and offering a more sustainable alternative to the market.